It’s magnetic eyelashes.
They work just like glue on eyelashes. Except they’re cleaner, safer, and most importantly for shoppers, they’re cheaper.
With the typical false eyelashes you’ll need to mess around applying adhesive, then try to get the eyelash on straight at least five times.
Magnetic eyelashes avoid most of those inconveniences. All you need to do is apply the magnetic eyeliner, place the eyelashes on top, and then you’re done.